Message and destination
Read the caption as someone seeing your brand for the first time.
- The opening makes sense without internal context.
- Names, dates, prices and claims have been checked.
- Links lead to the intended page.
- The selected brand and account are correct.
Media and permissions
Review the actual assets, rather than relying only on a thumbnail or sample preview.
- The team has permission to use the material.
- Text and key details remain legible in the intended crop.
- Media has finished verification.
- The account supports the selected publishing format.
Timing and ownership
Make the final action clear to everyone preparing the post.
- The date, time and timezone have been confirmed.
- The teammate publishing has the required access.
- Someone is responsible for checking the delivery result.
- Unsupported destinations have a separate native publishing step.
After publication
Confirm the result for each destination. If the outcome is uncertain, check the provider before retrying. Record required actions and follow up on replies so the work does not stop at the scheduled time.